Shelf Tray Design with a Multiple Purpose!

Posted by | Filed under Design | Jun 22, 2011 | Tags: | Comments Off on Shelf Tray Design with a Multiple Purpose!
Blister pack in shelf display

Blister pack in shelf display

While discussing a tray design from the past with a sales representative we noticed that the tray we were reviewing could be used in multiple ways.

Blister packs in shipping position in retail shelf tray

Blister packs in shipping position in retail shelf tray

This a shelf display tray could be designed to hold products while on a retail shelf, but also nest with the package (in this case a blister) to gain more structure in the shipper and protect the packaging in transportation.  The tray could also be designed so that the overall (cubed) size of the shipping pack would not need to grow with the added tray.

Thermoformed display tray

Retail shelf tray or shipping tray

Although the pictures are not intended for this package it conveys the concept.

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