Development/Market Testing from our Technical Center for Global Partners & Brands

Posted by | Filed under Announcements, Design | Nov 28, 2011 | Tags: , , , , , , | Comments Off on Development/Market Testing from our Technical Center for Global Partners & Brands
Chrome automotive class A part

Chrome automotive class A part

Our in-house technical team duplicated an automotive component with thermoforming in our Technical Center.  They were capable of using a decorative metalized PP film to demonstrate the tremendous draw capabilities of the film while maintaining that class A finish.  Testing new materials for a leading Global Automotive supplier was the most recent project.  This brings to mind the wealth of knowledge and expertise our Technical Center has to offer.  It’s headed up by our Engineering department and has capabilities of replicating production quality parts that could be used for development or market testing.

Food Tray Thermoformed with PP

Food Tray Thermoformed with PP

We have also done parts for thermoformers.   You may wonder why we do work for competitors.  We do not see them as competitors, more like partners.  In the thermoforming business there are many tiers to the markets.  These markets are typically defined by volume, some global thermoformers may specialize in food type trays and are dedicated to this type of business.  On occasion the launch of a new product may not warrant the cost to tool up one of these dedicated lines.   Therefore our tier of business helps start a project with a tool that is 1/10 the cost of a dedicated line.   It allows for small market testing without a large volume commitment.

We have also done this on slightly smaller scale projects where a food item just couldn’t quite meet the current thermformers minimum volume.  We ran the project for a couple years until volume and equipment was available for the client to take it on themselves.

Unusual Thermoforming Characteristics

Unusual Thermoforming Characteristics

We have had National brand clients come to us that thermoform the brand in house, however the unusual features in the part didn’t fit well with there in house equipment.   The client would have to make unusual and un-timely tooling change overs that would effect efficiency of primary products.  We were able to work with the client in developing the new product and a pricing structure that worked for the market.

Developed in North America & Staying in North America

Developed in North America & Staying in North America

Recently our Sales and Engneering staff were developing a product to be sourced in China.  This project was basically going to be supplying samples to the customer for duplication for production in China.  Simultaneous completion of another project, that was kept local, caused the customer to realize the advantages offered by developing and staying with local supply.  Those needs out weigh the cost savings from China and if it were not for the open relationship may never have materialized.  (click here for other examples)

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